October 2012
16 posts
1 tag
Final note: The Cycle Shift Media Facade
The Concept
There is a problem in the cultural fabric of Sydney. Bicycles are simply not seen as credible forms of transport, and this creates an air of danger and intimidation when cycling in Sydney. This requires action; a behavioural change; a paradigm shift in attitudes. The Cycle Shift Media Facade is a playful media facade that increases the visibility of cyclists in Sydney by...
A Clarifying Post
Just a clarifying post on our location as I don’t believe we’ve mentioned this. Our location: Central Tunnel
Characteristics:
significantly large amount of foot traffic (the Central Train Station of Sydney)
people of all transport modes
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What we’re going to design for
After discussing our four potential categories (mapping, data collection, education, promotion), across the user categories, we decided to focus on Promotion. Especially, we wanted to facilitate the catalystic goal of creating recreational cyclists. We determined from the document and our user research that in order to create a gradual cultural shift that accepted adopted cyclists, one must...
Intensive research, conceptual brainstorming,...
Hanley explaining his intensive research into Sydney’s Cycle Strategy & Action Plan: 2007 - 2017.
Detailed analysis of the strategy, looking at specific aims, targets, and appendix’s of the sub-action plans.
Ideas are forming!
Concepts and research, synthesising!
S Y N T H E S I S
Concept locked down!
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Sydney’s City Action Plan
The City of Sydney Cycle Strategy and Action Plan (2007-2017) is a plan made to make cycling a more attractive form of transport.
Here is a snapshot of the specific aims and targets of the plan (as outlined on their site):
Here are some key points from the document:
Cycling in the city is perceived as too dangerous, especially for women
The perceived health benefits significantly outweigh the...
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The state of cycling in Sydney
Here are some comparative maps of bike maps between Sydney and other cities.
Melbourne vs Sydney
Aarhus vs Sydney
Amsterdam vs Sydney
Helsinki vs Sydney
Copenhagen vs Sydney
In terms of New South Wales vs Copenhagen, approximately 1.05 million people in NSW ride a bicycle each week. That is a large amount of people, however only 67% of the people who do ride, only ride for...
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Summary of interview findings (the summary of...
“Most bikes are regarded as toys”, as in, they are not taken seriously as a valid form of vehicle transport.
The notion that the more cyclists there are on the roads of Sydney, others non-cyclists will be influenced to also take up cycling. This increases the visibility of cyclists, which can act as a slow catalyst for positive behavioural change towards cycle culture.
Bicyclists are perceived...
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User Interviews (NOW with interview summaries!)
First User Interview: Rick from Cheeky Transport
Rick
Rick works in a successful, well-respected bicycle shop in the suburb of Newtown, considered Sydney’s “Inner West”, and lives two suburbs away.
Bicyclists are perceived quite poorly on the roads of Sydney — considered “bottom of the food chain”
The infrastructure in Sydney for bicycles has definitely improved since the “cycle strategy...
Problem-domain refinement
After contemplating upon localized civil themes and challenges over lunch we narrowed down our choices to:
Sydney’s Airport Curfew (yes we have a curfew)
Jill Meagher’s case - the issue of the sense of security
bike lanes - or the lack thereof and attitudes
ticketing bus system
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Research & Moodboarding
After just waking. We have begun independent research and collaboratively moodboarding as we take transit to meet one another. Here is a screenshot of our expansive moodboard that we have been creating.
The moodboard in its full glory can be found at this address:
http://entropy2012moodboard.tumblr.com/
As our concept becomes more refined and our selected inspirations more apparent,...
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First post, finally!
Good Morning (Australian time)! We are Entropy, composed of the elements:
Mark C Mitchell
Hanley Weng
We are enrolled in the Bachelor of Design Computing program in the Faculty of Architecture, Design & Planning at The University of Sydney, Australia We will be hopefully joined by the lovely presence of Kendrick Khoo and Emila Yang later on in the day.
We didn’t actually wake up...
